Digital Marketing Course for Warli Painters in Talasari
A Digital Marketing Course was launched by National Institute of Electronics and Information Technology (NIELIT), L&T-IT, SAP and Pratham on the 14th of September, 2015 in Talasari, a tribal region of Palghar district. The opening of this was inaugurated by Dr. Ashwini Kumar Sharma, Director of NIELIT.
It was found that the highly skilled Warli painters in Talasari did not have any platform through which they could portray their art and earn a living through it too. And so, this Digital Marketing Course focuses on using e commerce for Warli painters, helping them use their skills for their benefit in the best way possible in today's digital world.
This course will be conducted at PIF's 15 DigiTech centers across Talasari through 2015-2016 and aims at training 500 Warli painters while aiming to help at least 150 of them to begin marketing their art through snapdeal.com , an online shopping site.